A2 G325: Section A: Theoretical Evaluation of Production

A2 G325: Critical Perspectives in Media


Section A: Theoretical Evaluation of Production (50 marks)


Candidates answer two compulsory questions. The first requires them to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The second asks them to identify one production and evaluate it in relation to one theoretical concept.

Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices.
The list of practices to which questions will relate is as follows:

Digital Technology
Creativity
Research and planning
Post-production
Using conventions from real media texts
　
In the examination, questions will be posed using one or two of these categories.
Where candidates have produced relevant work outside the context of their A Level media course, they are free to additionally refer to this experience.

Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:

Genre
Narrative
Representation
Audience
Media language

In the examination, questions will be set using one of these concepts only.

stereotypes of men

Common Stereotypes of Men in Media
Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes. The report Boys to Men: Media Messages About Masculinity, identifies the most popular stereotypes of male characters as the Joker, the Jock, the Strong Silent Type, the Big Shot and the Action Hero.

The Joker is a very popular character with boys, perhaps because laughter is part of their own "mask of masculinity." A potential negative consequence of this stereotype is the assumption that boys and men should not be serious or emotional. However, researchers have also argued that humorous roles can be used to expand definitions of masculinity.

The Jock is always willing to "compromise his own long-term health; he must fight other men when necessary; he must avoid being soft; and he must be aggressive." By demonstrating his power and strength, the jock wins the approval of other men and the adoration of women.

The Strong Silent Type focuses on "being in charge, acting decisively, containing emotion, and succeeding with women." This stereotype reinforces the assumption that men and boys should always be in control, and that talking about one’s feelings is a sign of weakness.

The Big Shot is defined by his professional status. He is the "epitome of success, embodying the characteristics and acquiring the possessions that society deems valuable." This stereotype suggests that a real man must be economically powerful and socially successful.

The Action Hero is "strong, but not necessarily silent. He is often angry. Above all, he is aggressive in the extreme and, increasingly over the past several decades, he engages in violent behavior."

Another common stereotype...

The Buffoon commonly appears as a bungling father figure in TV ads and sitcoms. Usually well-intentioned and light-hearted, these characters range from slightly inept to completely hopeless when it comes to parenting their children or dealing with domestic (or workplace) issues.

Video Game Masculinity

Masculinie represtentations in_video_games

View more presentations from therealdrcrazy.

The representation of men in films from the 1940's to the 1980's in films

The Representations of Men in Films From the 1940[1]

Creativity

Taken from Media Magazine blog.

One of the possible areas you could be asked about in the exam is creativity. The projects you have undertaken will hopefully have felt like an opportunity to display your creativity, but you will need the chance to discuss what you understand by creativity and what it might mean to be creative.

The assignment options at AS and A2 all offer constraints for your work, whether it be making pages for a music magazine, the opening of a film or the packaging for an album; one of the reasons why you aren't offered total free choice is because people often find that working within constraints gives them something to exercise their creativity, whereas total freedom can sometimes make it really difficult to know where to start. It's why genre can be interesting- how has something been created which fits with certain structures and rules but plays around with them to give us something a little bit different?

The word 'creative' has many meanings- the most democratic meaning would really suggest that any act of making something (even making an idea) might be seen as a creative act. In more elitist versions of the term, it is reserved for those who are seen as highly skilled or original (famous artists, musicians, film-makers etc). an interesting third alternative is to think about how creativity can be an unconscious, random or collaborative act that becomes more than the sum of its parts.

CD meme pool cover

This is the album cover I created by following the creativity exercise. It has shown me that through random ideas and things that have been created by someone else, or by picking a random name and picture you can create something new and interesting. It has also allowed me to use photoshop more, and this has allowed me to explore the program more.

Creativity Exercise

A great shared site for creative random art with some effort is on Flickr with the shared CD meme pool. This is a game where you create a CD cover for an imaginary band and upload it to Flickr; the trick is you have to create it from 'found' materials, again following a set of rules.


1. Generate a name for your band by using WikiPedia's random page selector tool, and using the first article title on whichever page pops up. No matter how weird or lame that band name sounds.

2. Generate an album title by cutting and pasting the last four words of the final quote on whichever page appears when you click on the quotationspage's random quote selector tool. No matter what those four words turn out to be.

3. Finally, visit Flickr's Most Interesting page -- a random selection of some of the interesting things discovered on Flickr within the last 7 days -- and download the third picture on that page. (Even better: Click on this link to get a Flickr photo that's licensed under Creative Commons.) Again -- no cheating! You must use the photo, no matter how you feel about it.

4. Using Photoshop (or whatever method you prefer), put all of these elements together and create your very own CD cover, then upload it to the CD memepool